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PPC Trends 2024

Key topics include: The role of AI in PPC Strategies for budget control amidst rising CPC costs New user engagement channels for PPC The importance of adapting to these changes for success. The article emphasizes the need for a balance in using generative AI in ads,...

Key Digital Marketing Trends for 2024

KEY POINTS: One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve...