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Key topics include:

  • The role of AI in PPC
  • Strategies for budget control amidst rising CPC costs
  • New user engagement channels for PPC
  • The importance of adapting to these changes for success.

The article emphasizes the need for a balance in using generative AI in ads, the value of clicks over cost reduction, and the effectiveness of holistic strategies in the attention economy.

It gathers insights from 13 top PPC marketing experts, offering a comprehensive overview of PPC methods for 2024.

For more detailed insights, read the full article on Search Engine Journal here.