Anatomy of A Rocket Page (Single Pg Scrolling Site)
TOP SECTION HEADLINE
Give The Solution
The top section can have three elements. Each element would be a promotional message, a Call To Action (CTA), or Highlighted Organization Benefit.
The Purpose For The Top Section
The Top Section’s purpose is to clearly define who you are and what you offer to people in the quickest way possible. You don’t want a lot of distracting elements to take away from your message. Too much at one time, will confuse your audience and cause them to leave prematurely.
SECTION TWO
Up To Three Content Areas
Cookies & Milk
Like This
Creme Brulee
Like This
Baked Broccoli
Like This
The Purpose Of Section Two
In concise statements give support for the first section information. You want to arouse more interest in your organization or CTA. What are the three key features that make you stand out?
Your Mission or Vision Statement
Do you have a purpose or mission statement that conveys your reason “Why”?
Why you exist?
Why they should care?
Why they should work with you?
What People Groups Do You Help Most
Families with Older Children
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Business Owners That Have To Run Everything
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Small Healthcare Providers
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4-Week Fitness Plan: A Guide to Breakfast, Lunch & Dinner
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Website Marketing Funnel
Exposure Inbound: Discovery Education Consideration Deeper relationship / subscription / download Conversion Deeper relationship / consultation / survey / assessment Client Relations Customer retention / referral program / loyalty program / communication / delivery
Website Content Outline
[HEADLINE ONE] Answer The Pain – The Caption is The Most Important Creative Component For Your Article or Page [HEADLINE TWO] A supporting statement that answers what the page content is about and introduces the subject matter. List the three points covered in this...
Website Content Interview 01
Do you have a “WHY” story? This is a story the explains why you are in this business, in this area, at this time, working with these people (your team) and serving these people (your clients). It explains why your clients are important to you, apart from an income. It...
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