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The SEMrush blog post on SEO writing offers 12 key tips for creating optimized content. These include:

  1. Understanding and applying keyword research effectively.
  2. Aligning content with search intent.
  3. Focusing on creating high-quality, informative content.
  4. Strategically using keywords without overstuffing.
  5. Organizing content with a clear structure.
  6. Writing compelling meta titles and descriptions.
  7. Using header tags for better readability and structure.
  8. Optimizing images and videos.
  9. Including internal and external links.
  10. Ensuring content is mobile-friendly.
  11. Regularly updating content.
  12. Measuring content performance with analytics.

For a detailed understanding, you can read the full article on SEMrush’s website here.