CONGRATULATIONS

Site Launched!

Now that your website is live it’s time to start using it. Your website is not a brochure that sits on a shelf and gathers dust, it’s an active part of your marketing and business strategy.

It’s the hub of your business communication. The more you use it the more you can fine-tune your marketing, your clients, and your industry. This will:

• Save you time
• Cost you less money
• Be more effective in achieving your goals

MARKET RESEARCH

• WHAT’S THE PROBLEM WE SOLVE (OUR WHY)
• WHO’S THE CLIENT
• WHAT’S THE PRODUCT
• WHERE TO PROMOTE
• GOALS

YOUR VOICE:

Each level will take more time and resources dedicated to it’s success. Many businesses stay at level one and use their website as a communication hub for clients, prospects, alliances, and strategic partners.

• How are you going to use your new website?
• What’s the overall purpose of your site?
• How does it fit into your marketing plan?
• What are you going to talk about?

FIRST LEVEL

COMMUNICATION HUB
Speak to your audience about:

• What problems you solve for your clients
• Where you are
• How to engage with you
• How you engage with others
• What you offer
• What you’re involved in
• Who you’re involved with
• What’s the next “Big Thing”
• How to stay connected

SECOND LEVEL

SALESPERSON – Call on people, Entice People to Call You, Be The Best Answer To Their Biggest Problem

THIRD LEVEL

DUPLICATOR – Create Systems; Funnels, Automation, Testing, Tracking, Creating, Building, Growing

FOURTH LEVEL

TEACHER – Educate people on what you do, how you do it, and the world surrounding what you do. Create Courses, Memberships, Become An Expert Authority

WEBSITE

If you haven’t already, you need to establish the purpose of your website. Just having a website for the sake of having one is a waste of money.

• Define It’s Voice
• How Are You Going To Track Activity
• What Is Your Marketing Stategy

EMAIL MARKETING

Having a purpose for your email marketing is critical for staying focused and growing your email list by providing useful information to your target audience.

• Define It’s Voice
• How Are You Going To Track Activity
• What Is Your Marketing Strategy

SOCIAL MEDIA

What are you trying to accomplish with your social media activity? Posting for the sake of posting is a pointless action that will not help you grow your brand.

• Define It’s Voice
• How Are You Going To Track Activity
• What Is Your Marketing Strategy

VIDEO

It’s important to include video into your marketing strategy. Video is not an easy or inexpensive activity but well worth the effort and cost. While you don’t have to spend a fortune you do need to dedicate part of your time and budget to video. Having a purpose for your video will make the investment pay off exponentially. 

• Define It’s Voice
• How Are You Going To Track Activity
• What Is Your Marketing Strategy